ABOUT CURATO

Knowing who to trust is the real work.

When you need a marketing agency, finding options is the easy part. Knowing which one to trust is the hard part.

The agency with the sharpest deck is rarely the one that delivers the best work.

Most companies spend weeks on discovery calls, pitch reviews, and reference checks, only to make a final decision based on gut feel.

We'd lived through that process enough times to know exactly where it breaks. So we built Curato.

Built by marketers

We've been on both sides of the table.

Focused on outcomes

We help you choose partners that drive real results.

Top Agency Matches

AI-matched agencies for your brief

Creative North

95% Match

4.9

Brand House

92% Match

4.7

Studio Elevate

88% Match

4.6

View Comparison

AI Recommendation

Best Overall Fit

See Why

Vetted & Verified

Every agency is vetted for results, references, and domain expertise.

4.9/5

Average client rating across our platform

95%

Match Score

AI-powered match based on your goals, budget & stage.

Evidence over pitch decks

We look beyond slides to what actually matters.

Vetted. Verified. Matched for you.

You get agencies that are truly aligned with your goals.

48 hours to the right shortlist

No endless cycles. Just high-confidence matches.

Sarath Chandran

Founder and CEO, Curato

"The biggest challenge was never finding agencies. It was knowing who to trust."

THE ORIGIN

Built by someone who sat on your side of the table.

Before founding Curato, Sarath spent years as a senior brand and marketing leader, hiring and managing agencies across branding, PR, SEO, performance marketing, social media, and creative production for projects spanning India, the United States, Africa, and Europe.

Most B2B services procurement still runs on referrals and pay-to-play directories. The agencies at the top are not there because they deliver the best results. They are there because they spend the most on visibility. And when you finally hire one, the decision comes down to gut feeling, not evidence.

Wrong agencies did not just mean wasted fees. They meant lost quarters, lost growth, and teams burned out managing partners who could not deliver.

The more Sarath spoke with other founders, CEOs, and CMOs, the clearer it became. This was not a personal frustration. It was a broken system, and no one was building the fix.

That is why Curato exists. To replace referral-driven guesswork with evidence-driven matching.

OUR TEAM

The people building Curato.

Sarath Chandran

Founder & CEO

Sarath is a global brand and marketing leader with experience building brands and managing multi-agency ecosystems across four continents. He has launched brands, shaped brand positioning, driven global PR and marketing campaigns, and directed over 20 advertising films. These experiences gave him firsthand insight into how difficult it is to identify the right agency for a business's unique needs.

He holds an MBA from the Indian School of Business (ISB), where he served as the elected President of the Student Body. Before founding Curato, Sarath was Associate Director at Husk Power.

Ayan Dalkhaniya

AI Product & Automations Lead

Ayan leads the development of Curato's proprietary intelligence platform, architecting the AI systems that power agency intelligence, proposal analysis, procurement automation, and intelligent decision-making.

He is also responsible for building Curato AI's suite of intelligent products that help businesses make faster, smarter procurement decisions.

With an MSc in AI & Data Science, Ayan combines deep technical expertise with product thinking to transform advanced AI products into scalable, real-world solutions.

Manasvi Pant

Head of Partnerships

Manasvi is an Electronics and Computer Science Engineer who is also a partnerships and business development leader with experience building national and international business partnerships. She served as Chief of Business Development at AIESEC, one of the world's largest global leadership organisations operating across 120+ countries, where she led event management, CRM, and BD initiatives. She brings structure, energy, and a sharp instinct for relationship building to Curato's growing agency and client network.

Sarath Chandran

Founder & CEO

He holds an MBA from the Indian School of Business (ISB), where he served as the elected President of the Student Body. Before founding Curato, Sarath was Associate Director at Husk Power.

Ayan Dalkhaniya

AI Product & Automations Lead

He is also responsible for building Curato AI's suite of intelligent products that help businesses make faster, smarter procurement decisions.

With an MSc in AI & Data Science, Ayan combines deep technical expertise with product thinking to transform advanced AI products into scalable, real-world solutions.

Manasvi Pant

Head of Partnerships

WHAT WE BELIEVE

Four things we refuse to compromise on.

Marketing agency decisions shape brand perception, drive revenue, and consume real bandwidth. Yet most businesses make them with less information than they use to hire a single employee.

Fit over volume

Three matches, not thirty. Every recommendation is built on your specific brief, budget, and stage.

Evaluation before introduction

Every agency is reviewed on past outcomes, client references, and domain depth before being matched to anyone.

Aligned incentives

Our fee comes from agencies, only when a match closes. We earn nothing by pushing a poor fit through.

Time as a real cost

A bad agency search costs more than fees. It costs quarters. We hold ourselves to 48 hours from brief to shortlist.

OUR MISSION

We're building the trust infrastructure for how businesses find and hire the partners they depend on, starting with marketing agencies, and growing from there.

THE PROBLEM

The problem with how it is today

Marketing agency decisions shape brand perception, drive revenue, and consume real bandwidth. Yet most businesses make them with less information than they use to hire a single employee.

Time consuming research

Unclear outcomes & expectations

Hard to know who to really trust

THE CURATO DIFFERENCE

The Curato difference

Curato exists to change that ratio. Not by making the search easier to start, but by making the outcome far more likely to be right.

Vetted partners you can trust

Proven results that drive growth

Aligned outcomes that matter

GET STARTED

Tell us what you are working on.

Share your brief in a free 30-minute call and we will send you three vetted agency matches within 48 hours. No commitment, no obligation.

Get matched with an agency

Free for businesses

3 vetted matches in 48 hours

No obligation to hire