Curato
For AgenciesCurato AIAbout UsFAQFind My AgencyBook a Call
ABOUT CURATO

Knowing who totrust is the realwork.

When you need a marketing agency, finding options is the easy part. Knowing which one to trust is the hard part.

The agency with the sharpest deck is rarely the one that delivers the best work.

Most companies spend weeks on discovery calls, pitch reviews, and reference checks, only to make a final decision based on gut feel.

We'd lived through that process enough times to know exactly where it breaks. So we built Curato.

Sunlit Curato workspace with the agency matching dashboard displayed on a laptop
Sarath Chandran, Founder and CEO of Curato
Sarath Chandran
Founder and CEO, Curato
"The biggest challenge was never finding agencies. It was knowing who to trust."
THE ORIGIN

Built by someone who sat on your side of the table.

Before founding Curato, Sarath spent years as a senior brand and marketing leader, hiring and managing agencies across branding, PR, SEO, performance marketing, social media, and creative production for projects spanning India, the United States, Africa, and Europe.

Most B2B services procurement still runs on referrals and pay-to-play directories. The agencies at the top are not there because they deliver the best results. They are there because they spend the most on visibility. And when you finally hire one, the decision comes down to gut feeling, not evidence.

Wrong agencies did not just mean wasted fees. They meant lost quarters, lost growth, and teams burned out managing partners who could not deliver.

The more Sarath spoke with other founders, CEOs, and CMOs, the clearer it became. This was not a personal frustration. It was a broken system, and no one was building the fix.

That is why Curato exists. To replace referral-driven guesswork with evidence-driven matching.

OUR TEAM

The people building Curato.

Sarath Chandran, Founder & CEO at Curato

Sarath Chandran

Founder & CEO

Sarath founded Curato after repeatedly facing the challenge of hiring the right marketing agency while leading brands across global markets. Having built brands, managed multi-agency ecosystems across four continents, and overseen high-value marketing engagements, he experienced firsthand how procurement decisions relied more on referrals and intuition than objective performance data, a gap that inspired Curato.

An MBA from the Indian School of Business (ISB), where he served as the elected President of the Student Body, Sarath previously led Brand & Marketing at Husk Power. Before launching Curato, he validated the problem through 500+ conversations with founders, marketing leaders, and agency owners. Today, he is focused on building the platform, shaping its long-term strategy, and scaling Curato into the trusted platform for marketing procurement.

Ayan Dalkhaniya, AI & Engineering Lead at Curato

Ayan Dalkhaniya

AI & Engineering Lead

Ayan leads the development of Curato's proprietary intelligence platform, architecting the AI systems that power agency intelligence, proposal analysis, procurement automation, and intelligent decision-making.

He is also responsible for building Curato AI's suite of intelligent products that help businesses make faster, smarter procurement decisions.

With an MSc in AI & Data Science, Ayan combines deep technical expertise with product thinking to transform advanced AI products into scalable, real-world solutions.

Sanskruti Soni, Growth Lead at Curato

Sanskruti Soni

Growth Lead

Sanskruti brings international agency experience and entrepreneurial leadership to Curato's growth journey. She previously co-founded Furrfresh and gained investment research experience at Tresvista, building a strong foundation in business strategy, market analysis, and growth.

A London Business School alumna with a Master's in Management, she built her international business experience at a London-based marketing agency, managing client servicing, operations, and strategic partnerships across global markets. At Curato, she leads business development, customer acquisition, and growth initiatives, driving the company's global expansion.

WHAT WE BELIEVE

Four things
we refuse to
compromise on.

These principles guide every decision we make, and every agency we bring into the Curato network.

Fit over volume

Three matches, not thirty. Every recommendation is built on your specific brief, budget, and stage.

01

Evaluation before introduction

Every agency is reviewed on past outcomes, client references, and domain depth before being matched to anyone.

02

Aligned incentives

Recommendations are based on fit and verified experience, not paid placement.

03

Time as a real cost

A bad agency search costs more than fees. It costs quarters. We hold ourselves to 48 hours from brief to shortlist.

04
OUR MISSION

We're building the trust infrastructure for how businesses find and hire the partners they depend on, starting with marketing agencies, and growing from there.

THE PROBLEM

Choosing an Agency Is Still Guesswork

The agency you choose can shape your brand, growth, and revenue. Yet most businesses still rely on referrals, Google searches, and polished sales pitches instead of objective data. One wrong decision can cost months of momentum and thousands in wasted budget.

Endless research. Limited clarity.
Promises instead of proof.
Costly decisions that slow growth.
WHY CURATO

Choose With Confidence

Curato replaces guesswork with intelligence. We combine AI-powered matching, rigorous agency vetting, verified outcomes, and structured project management to help businesses find the partners most likely to deliver exceptional results.

Curated matches for your goals
Vetted agencies with proven results.
Better decisions. Better outcomes.
GET STARTED

Tell us what you are working on.

Share your brief in a 30-minute call and we will send you three vetted agency matches within 48 hours. No commitment, no obligation.

Get matched with an agency
Matched to your goals
3 vetted matches in 48 hours
No obligation to hire