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Curato Research Guide · 2026
Best PR Agencies in India (2026)
The right PR agency helps your business earn attention, build credibility and communicate with the people who matter.
Choosing a public relations agency is about more than getting your name into the news. The right partner understands your audience, finds stories worth telling, builds relevant media relationships and helps protect your reputation when the stakes are high.
Whether you are launching a startup, announcing a product, strengthening executive visibility, managing corporate reputation or preparing for a sensitive issue, the right agency depends on your objectives, audience, sector and communication needs.
This guide introduces 20 PR agencies to consider in India, explains the services PR firms may provide and outlines what to evaluate before selecting a communications partner.
There Is No Single Best PR Agency for Every Business
A startup seeking its first credible media coverage has different needs from a listed company managing corporate reputation or a consumer brand planning a product launch. Some organisations need ongoing media relations; others need crisis communications, executive positioning, public affairs, influencer relations or a time-bound campaign.
The right partner depends on your communication goals, target audiences, industry, geography, internal team, budget and the level of senior counsel required.
This page is a discovery and comparison guide, not a definitive performance ranking. The agencies below appear in the order provided for this shortlist. Their position does not imply a ranking or a claim that one firm is objectively better than another.
Quick answer
Quick Answer: Which PR Agencies Should You Consider in India?
If you are comparing PR agencies in India, start by defining the outcome you need: earned media coverage, stronger corporate reputation, founder visibility, product-launch support, crisis preparedness, influencer relations or integrated communications. Then compare agencies on relevant work, sector knowledge, media strategy, the senior team assigned to your account and the way results will be reported.
The agencies in this shortlist are Adfactors PR, Atomm Com, Avance PR, Bloomingdale PR, Catalyst PR, Communicate India, Crosshairs Communication, Cumulus PR, Burson, Elevate One Media, Glad U Came, Growthup PR, IRPR Agency, TYC Communication, Star Squared PR, Romit PR, Merakii, Media Tribe, Key Communications and TEAM LEWIS.
This list is a starting point for research, not a guarantee of fit. Verify each agency's current services, relevant experience, availability and commercial terms before making a decision.
Key Takeaways
- Define the communication objective before choosing a PR partner.
- Media coverage, corporate reputation, crisis communications, influencer relations and public affairs are different needs; not every agency specialises in all of them.
- Review relevant case studies and ask what the agency itself delivered.
- Ask which journalists, publications, channels and audiences are relevant to your story; avoid promises of guaranteed editorial coverage.
- Agree on success measures such as message quality, relevant coverage, share of voice, sentiment, spokesperson opportunities or stakeholder engagement where appropriate.
- Confirm the senior team, reporting cadence, approvals process, fees, scope and crisis-response arrangements.
- Compare agencies by fit and evidence, not by list position or unsupported claims.
Primer
What Does a PR Agency Do?
A public relations agency helps an organisation build and maintain relationships with audiences and stakeholders through credible communications. Depending on its capabilities and the agreed scope, a PR firm may help shape a story, prepare spokespeople, engage journalists, manage public-facing announcements and advise on reputation risks.
PR services can include:
- Media relations and earned media outreach
- Press releases and media materials
- Corporate communications and reputation management
- Startup, founder and executive PR
- Product launches and announcement campaigns
- Thought leadership and spokesperson positioning
- Crisis communications and issues management
- Public affairs and stakeholder communications
- Digital PR and online reputation support
- Influencer and creator relations
- Internal communications
- Events, press conferences and media briefings
- Content development and messaging
- Coverage monitoring, reporting and evaluation
Not every agency offers every service. Some firms provide integrated communications across multiple channels, while others focus on specific sectors, audiences or campaign types. Ask for a scope that matches your actual needs.
PR vs Advertising vs Influencer Marketing
| Area | What it generally involves | When it may be useful |
|---|---|---|
| Public relations | Building relationships and communicating with media, stakeholders and the public | Credibility, reputation, news announcements and ongoing visibility |
| Advertising | Paying for defined media placements or impressions | Controlled messaging, reach and campaign delivery |
| Influencer marketing | Working with creators to reach their audiences, often through paid or contracted content | Product discovery, creator-led storytelling and audience engagement |
| Digital PR | Earning relevant online coverage and mentions, sometimes supporting search visibility | Online authority, newsworthy stories and digital brand discovery |
| Corporate communications | Communicating company strategy, leadership, changes and reputation matters | Stakeholder trust, executive communications and business-critical announcements |
These activities can overlap, but their objectives, control over placement and measures of success differ. A proposal should explain which channels are included and how each will contribute to your goal.
Methodology
How We Organised This PR Agency Shortlist
This guide uses the 20 agencies specified for the page as its shortlist. It is intended to help businesses begin their research, not to certify or rank every agency.
When evaluating an agency, consider these areas:
1. Relevance to Your Objective
Look for evidence of work similar to the outcome you need: startup announcements, corporate reputation, executive visibility, consumer campaigns, crisis readiness or another specific communications challenge.
2. Sector and Audience Understanding
An agency's experience in your industry can help it understand the terminology, stakeholders and context that make a story relevant. Ask how it would adapt the approach to your audience rather than relying only on a list of past clients.
3. Media Strategy and Story Development
A strong proposal should explain the story, why it matters now, which audiences it serves and which channels are appropriate. PR cannot guarantee independent editorial decisions, so be cautious about promises of specific earned placements.
4. Team and Senior Counsel
Ask who will lead the account, who will handle day-to-day work, how senior staff will be involved and how quickly the team can respond when an issue arises.
5. Measurement and Reporting
Agree on useful indicators before the campaign begins. Depending on the objective, these may include relevant earned coverage, message pull-through, spokesperson opportunities, sentiment analysis, audience relevance, share of voice or stakeholder response. A raw count of clips alone may not explain impact.
Editorial note: Inclusion in this guide does not mean Curato has independently audited every agency or verified every claim made on its website. Confirm current capabilities, case studies, team availability, references and terms directly with each provider.
20 PR Agencies in India to Consider in 2026
The profiles below follow your requested order. Descriptions are concise starting points based on publicly available agency information where available; they are not endorsements or independent performance assessments. Confirm the current scope and team directly with each agency.
1. Adfactors PR
Adfactors PR describes itself as a full-service public relations firm serving organisations across sectors. Its published expertise includes media relations, corporate reputation, strategic communications and issues or crisis communications. It may be worth evaluating for businesses with complex communications requirements or a need for multi-market support.
What to evaluate: Relevant sector experience, senior counsel, media strategy, crisis protocols and how outcomes will be reported.
2. Atomm Com
AtomComm positions itself as an AI-native PR firm for growth-stage B2B SaaS, fintech and HR technology companies. Its published services include media relations and AI discoverability work, with an emphasis on editorial visibility and measuring share of voice. Confirm that its sector focus and engagement model match your business before shortlisting it.
What to evaluate: Confirm its core PR services, location, team, relevant campaigns and official portfolio.
3. Avance PR
Avance PR describes its work around strategic communications, media visibility, startup PR, crisis management, corporate communications and influencer or digital platforms. Review its published campaigns and confirm which services and team are relevant to your brief.
What to evaluate: Media relations, sector expertise, campaign examples, account leadership and reporting approach.
4. Bloomingdale PR
Bloomingdale PR describes itself as an independent public relations and communications consultancy, with work spanning brand communications, media relations and reputation-focused programmes. Its published sector coverage includes technology, consumer brands, corporate and B2B, hospitality and other industries. Review its current portfolio to assess relevance to your brief.
What to evaluate: Service specialisations, current portfolio, target industries, team and campaign scope.
5. Catalyst PR
Catalyst Public Relations presents itself as a Chennai-based PR agency offering media and editorial services. Its website highlights a long-running presence in public relations and work across client assignments. Businesses outside Tamil Nadu should confirm geographic coverage and relevant sector experience before shortlisting it.
What to evaluate: Exact agency identity, media relations experience, relevant case studies and deliverables.
6. Communicate India
Communicate India presents itself as an integrated PR, marketing and creative communications agency. Its published services include public relations and strategic communication, alongside digital, content, design and event-related capabilities. This combination may be relevant to businesses seeking communications support across multiple touchpoints.
What to evaluate: The balance of PR and other services in the proposal, the team assigned, relevant campaigns and the measures used to assess outcomes.
7. Crosshairs Communication
Crosshairs Communication describes its work across PR, social media and influencer marketing, with published sector focus including fashion, beauty, food and beverage, lifestyle, luxury, entertainment, wellness and hospitality. Its stated positioning may be relevant to consumer-facing brands that need communications tailored to lifestyle audiences.
What to evaluate: Relevant sector campaigns, the agency's role in each case, media and influencer strategy, and how brand safety is managed.
8. Cumulus PR
Cumulus PR describes itself as an independent, multidisciplinary communications firm. Its published areas include strategy and counsel, advocacy and government affairs, CSR and purpose, digital marketing and content, and earned or paid media. Businesses should review the current team and services against the specific brief.
What to evaluate: Strategic counsel, sector experience, stakeholder communications capability, media approach and reporting standards.
9. Burson
Burson India presents itself as a full-service strategic communications firm focused on building and protecting reputation. Its published services span consumer and brand communications, corporate affairs, public affairs, advisory, intelligence, creative and content. It may be relevant for organisations with complex reputation and stakeholder needs.
What to evaluate: The specific India team, senior advisory access, sector experience, conflict checks, crisis capabilities and engagement model.
10. Elevate One Media
Elevate One Media positions its services around PR, executive visibility, corporate reputation and thought leadership. Its published offering includes media placements, CXO positioning, digital presence and podcast or audio content. It may be relevant to founders and leaders seeking a more deliberate public profile alongside brand communications.
What to evaluate: Whether the plan is built around meaningful business objectives, the quality of target media, leadership support and transparent reporting.
11. Glad U Came
Glad U Came presents itself as a PR and influencer marketing agency. Its published services include public relations, digital PR, influencer marketing, celebrity gifting and brand-launch support. This mix may suit consumer brands looking to coordinate earned media with creator or campaign activity.
What to evaluate: Audience fit, creator selection and disclosure practices, earned-versus-paid activity, relevant campaign examples and measurement.
12. Growthup PR
Growth Up PR describes its work as public relations support for businesses and personal brands, with services intended to build visibility, trust and public presence. Its website includes examples of client work and PR-related offerings; assess the relevance of those examples to your sector and goals.
What to evaluate: Agency identity, startup or sector experience, media relations approach, campaign examples and reporting.
13. IRPR Agency
IRPR’s website includes a media-planning and advertising enquiry service for the ABP Network, covering television, print, magazines and digital properties. Confirm directly whether this is the specific IRPR service you intend to include in a PR agency comparison, and distinguish media buying from earned-media public relations.
What to evaluate: Official service list, client-relevant experience, media strategy, team seniority and deliverables.
14. TYC Communication
TYC Communication describes its work across public relations and digital marketing. Its published PR offering focuses on communications and relationship-building, supported by content and related digital services. Review its current portfolio to determine whether its approach matches the campaign or ongoing communications support you need.
What to evaluate: Relevant media campaigns, scope of digital services, account team, approvals process and reporting.
15. Star Squared PR
Star Squared PR publishes services across media relations, reputation management, digital media, content marketing, crisis management, media training and corporate reputation. Its website also describes work across sectors such as B2B, startups, technology, manufacturing, healthcare, real estate, consumer and education.
What to evaluate: Relevant sector work, spokesperson support, crisis readiness, message quality and the way campaign results are assessed.
16. Romit PR
Romit PR describes its work in media coverage, public relations, digital PR, thought leadership and communications for startups, SMEs, organisations and business leaders. Its website highlights a newsroom-informed approach to identifying stories and taking them to relevant media.
What to evaluate: Fit with your sector and story, target publications, executive communications experience, deliverables and evidence behind reported coverage.
17. Merakii
Merakii describes itself as an integrated communications and marketing group with services spanning PR, media relations, public engagement, branding, digital marketing, events and related solutions. Its broader service mix may be relevant where PR needs to work alongside other communication or activation activities.
What to evaluate: Which services are directly relevant to the brief, who leads the PR work, how activities are coordinated and how outcomes are measured.
18. Media Tribe
Media Tribe publishes PR services for startups, financial services, real estate, crisis management and thought leadership, alongside broader digital and influencer marketing capabilities. It may be worth evaluating if you want to consider PR alongside other digital visibility activities.
What to evaluate: Relevant case studies, the distinction between earned and paid coverage, sector expertise, reporting quality and the people assigned to the account.
19. Key Communications
Key Communications describes its services across public and influencer relations, content, brand storytelling, corporate reputation and brand management. Its published approach emphasises developing a brand narrative and connecting it with relevant audiences and media.
What to evaluate: Story development, media and influencer relevance, reputation-management processes, crisis support and measurable campaign objectives.
20. TEAM LEWIS
TEAM LEWIS is a global marketing and communications agency offering integrated services across channels. Its published industry areas include technology, cybersecurity, automotive, energy, financial services and healthcare. Businesses considering it for PR should clarify the local team, the communications services included and how they will work with other marketing activity.
What to evaluate: India-specific expertise, relevant sector experience, integration between PR and marketing, account leadership and reporting.
PR Agency Comparison Table
Use this table to organise your initial shortlist. The focus areas below summarise publicly described services where available; they are not independent performance ratings.
| Agency | Initial evaluation focus | What to confirm |
|---|---|---|
| Adfactors PR | Full-service PR, media relations and reputation | Team, sector fit and scope |
| Atomm Com | PR and AI discoverability for growth-stage companies | Confirm sector fit, service scope and current portfolio |
| Avance PR | Strategic communications, media and influencer PR | Relevant campaigns, team and reporting |
| Bloomingdale PR | PR and strategic communications | Sector experience, team and campaign scope |
| Catalyst PR | PR and editorial/media services | Geographic coverage and relevant experience |
| Communicate India | Integrated PR and communications | PR scope, team and measurement |
| Crosshairs Communication | PR, social and influencer communications | Relevant consumer-sector work |
| Cumulus PR | Strategic communications and corporate reputation | Senior counsel and scope |
| Burson | Strategic communications and reputation | India team and engagement model |
| Elevate One Media | Executive visibility and corporate PR | Media relevance and reporting |
| Glad U Came | PR and influencer marketing | Audience fit and campaign evidence |
| Growthup PR | Public relations and brand visibility | Relevant campaigns, media approach and reporting |
| IRPR Agency | Media planning and ABP Network advertising enquiries | Confirm fit for earned-media PR versus media buying |
| TYC Communication | PR and digital communications | Relevant campaigns and deliverables |
| Star Squared PR | Media relations and reputation management | Sector fit and crisis support |
| Romit PR | Media coverage and thought leadership | Target media and story relevance |
| Merakii | Integrated communications and PR | Exact PR scope and team |
| Media Tribe | PR, startup communications and digital visibility | Relevant case studies and reporting |
| Key Communications | Media relations and brand storytelling | Scope, senior team and measures |
| TEAM LEWIS | Integrated global marketing and communications | India team and PR deliverables |
Before publication: Confirm the official websites and service profiles for Atomm Com, Avance PR, Bloomingdale PR, Catalyst PR, Growthup PR and IRPR Agency. The names alone were not enough to confidently establish the intended official domains, so this draft deliberately avoids inventing URLs or agency claims for those entries.
Fit
Which Type of PR Agency Is Right for Your Business?
Startups and Early-Stage Companies
Startups often need to explain a new product, build founder credibility, announce funding or establish legitimacy with customers, partners and potential investors. Look for an agency that can turn the business story into a clear, timely narrative and identify the media or audiences that matter.
Ask whether the proposal includes founder positioning, launch planning, press materials, media outreach and ongoing counsel. Make sure expectations are realistic: editorial coverage depends on newsworthiness and independent media decisions.
B2B and Technology Companies
B2B and technology PR may focus on explaining complex products, positioning executives as informed voices, communicating research or helping the company respond to changes in its market. Sector knowledge matters because technical accuracy and audience relevance can determine whether a story is useful to journalists.
Ask for examples involving comparable audiences and clarify how the agency will develop thought leadership, identify relevant publications and measure whether the right messages reached the right people.
Consumer, Lifestyle and D2C Brands
Consumer brands may need product-launch support, lifestyle media coverage, influencer relations, events or integrated campaigns. The right agency should understand the audience, the product category and the difference between paid promotion and independent editorial coverage.
Review examples that are relevant to your category. Clarify creator selection, disclosure requirements, product seeding, event support and how campaign outputs will be measured.
Established Companies and Corporate Brands
Established organisations may need ongoing media relations, leadership communications, corporate reputation management or support for important announcements. These engagements often require clear governance, senior counsel, internal approvals and coordination across departments.
Ask how the agency handles sensitive information, conflicts of interest, stakeholder communications and fast-moving issues. Confirm the senior people who will advise the organisation when decisions are time-sensitive.
Businesses Preparing for a Crisis
Crisis communications involves preparation as well as response. Depending on the organisation, this may include scenario planning, escalation protocols, spokesperson preparation, holding statements, stakeholder mapping and monitoring.
Do not choose a crisis partner based only on broad claims. Ask how it would work with legal, leadership and operational teams, what availability is included and how decisions and approvals would be managed under pressure.
Founders and Executives Seeking Visibility
Executive PR can involve thought leadership, interviews, speaking opportunities, bylined articles and consistent positioning around a leader's expertise. The goal should be credible visibility tied to the leader's actual knowledge and business objectives—not publicity for its own sake.
Ask how the agency will identify appropriate topics, develop a distinctive point of view and ensure the executive's public statements remain accurate and consistent.
Scope
What Should a PR Agency Proposal Include?
A useful proposal should explain the communication problem, the proposed approach, the responsibilities of each party and how success will be assessed.
| Proposal element | What to clarify |
|---|---|
| Objectives | The business or communications outcome the work is intended to support |
| Audience | Customers, investors, employees, journalists, policymakers or other stakeholders |
| Messaging | Key messages, proof points, spokespeople and topics to avoid |
| Strategy | The story, timing, channels and rationale behind the approach |
| Media plan | Relevant publications, journalists, formats and outreach approach |
| Deliverables | Press materials, briefings, interviews, content, events or reports included |
| Team | Account lead, day-to-day contacts, senior counsel and crisis contacts |
| Timeline | Milestones, approvals, launch dates and dependencies |
| Measurement | Relevant coverage, message pull-through, share of voice or other agreed indicators |
| Reporting | Cadence, format, analysis and recommendations |
| Fees and exclusions | Retainer or project fee, third-party costs and work outside scope |
| Governance | Approval process, confidentiality, conflicts and escalation procedures |
Not every engagement requires every item. The important thing is to make the scope explicit before work begins.
Cost
How Much Does PR Cost in India?
There is no single standard price for PR services in India. Fees vary with the agency, seniority of the team, duration, scope, target markets and complexity of the communications challenge. A short product-launch campaign is different from an ongoing corporate reputation programme or a crisis-response engagement.
Pricing may be influenced by:
- Retainer versus project-based engagement
- Number of markets, languages and audiences
- Senior strategic counsel and account-team structure
- Research, messaging and content development
- Media relations and spokesperson preparation
- Events, launches or press briefings
- Influencer or creator fees, where applicable
- Monitoring tools, reporting and analysis
- Crisis availability and response expectations
- Third-party production, travel or other pass-through costs
When comparing proposals, ask for a clear breakdown of deliverables, team allocation, exclusions and third-party expenses. Do not compare two fees without checking whether they cover the same work. Also be cautious of any provider promising guaranteed earned media coverage as if editorial decisions were fully within its control.
How to Evaluate a PR Agency's Case Studies
Look for the Original Objective
A useful case study explains the communications challenge and the audience the campaign was intended to reach. A list of logos or publication names alone does not show whether the work was relevant to your needs.
Ask What the Agency Actually Did
Clarify whether the agency led strategy, wrote materials, pitched journalists, coordinated spokespeople, managed an event or supported only one part of the campaign.
Check the Quality of Coverage
Consider the relevance of the outlet, the audience, the accuracy of the story and whether the coverage conveyed the intended messages. A large clip count is not necessarily more valuable than a smaller number of highly relevant placements.
Understand the Measurement
If a case study reports increased awareness, leads, sentiment or business impact, ask how the result was measured, the timeframe and what other activities may have contributed. Avoid assuming that PR alone caused a change unless the evidence supports it.
Ask for Comparable Examples
The most useful reference is one with a similar sector, audience, challenge or business stage. If direct experience is limited, ask the agency to explain how it would adapt its approach to your situation.
Measurement
How to Measure PR Results
PR should be evaluated against the objective agreed at the start of the engagement. Different goals require different indicators, and no single metric captures every aspect of reputation or communications effectiveness.
Potential measures include:
- Relevant earned media coverage
- Accuracy and prominence of key messages
- Quality and relevance of outlets or audiences reached
- Share of voice within a clearly defined competitive set
- Spokesperson interviews and thought-leadership opportunities
- Referral traffic or enquiries where tracking is appropriate
- Audience sentiment, with a clear explanation of the method
- Stakeholder feedback and message understanding
- Response time and process adherence during a crisis
- Progress against agreed communications milestones
Ask the agency to distinguish outputs (such as press releases issued), outtakes (what audiences understood or remembered) and outcomes (changes in perception or behaviour). This makes reporting more useful than a simple activity count.
12 Questions to Ask Before Hiring a PR Agency
- 01What kinds of communications challenges do you handle most often?
- 02Have you worked with businesses in our sector or at a similar stage?
- 03Can you share relevant case studies and explain your role in the work?
- 04How will you decide which stories are newsworthy for our target audience?
- 05Which team members will lead the account and provide senior counsel?
- 06What deliverables and channels are included in the proposed scope?
- 07How do you handle approvals, confidential information and sensitive issues?
- 08How do you report coverage quality and message pull-through, not just volume?
- 09What outcomes can reasonably be measured, and what cannot be guaranteed?
- 10Are influencer, paid-media, event, monitoring or third-party costs separate?
- 11What happens if a reputational issue arises outside normal working hours?
- 12How will we review progress and decide whether to adjust the strategy?
The answers should help you understand the agency's thinking, the team you will work with and whether its approach is suited to your business.
Red Flags to Watch for When Hiring a PR Agency
- Guaranteeing specific independent editorial placements.
- Promising viral coverage or business results without explaining the basis.
- Presenting a media list without a clear story or audience strategy.
- Using publication logos without explaining the campaign or the agency's role.
- Reporting only the number of clips, with no relevance or quality analysis.
- Being vague about the people who will actually handle the account.
- Failing to define approvals, confidentiality and escalation procedures.
- Treating paid influencer activity as if it were earned editorial coverage.
- Leaving third-party costs and scope exclusions unclear.
- Having no practical approach to issues management or crisis communications when those services are required.
A reliable PR partner should be clear about what it can influence, what remains outside its control and how progress will be evaluated.
Curato
How Curato Helps You Find the Right PR Agency
Choosing a PR partner is easier when you begin with the communications challenge rather than a generic ranking. An agency suited to a consumer launch may not be the right choice for crisis communications, B2B thought leadership or corporate reputation.
Curato helps businesses discover agencies based on their requirements, goals and project needs, so they can build a more focused shortlist and assess providers against the same brief.
How it works
- 1
Tell us what you need. Describe your business, audience, industry and communications objectives.
- 2
Define the scope. Clarify whether you need media relations, startup PR, executive visibility, reputation management, a launch campaign or another service.
- 3
Explore relevant options. Compare potential agencies against their capabilities, case studies, proposed team and approach.
Curato is an agency discovery and matching platform, not a PR agency.
Frequently Asked Questions
Research Approach and Editorial Transparency
This guide uses the requested 20-agency shortlist as its starting point. Agency descriptions are based on publicly available information where identified, alongside buyer-focused evaluation guidance. Agency services, coverage and portfolios may change, so readers should confirm current details directly with each provider.
Agency services, locations, teams and availability can change. Before publishing, verify each profile against its official website, link to relevant case studies where possible and check any specific claims about awards, clients, coverage or results. Inclusion does not mean that every agency has been independently audited or that each provider is suitable for every brief.
The list follows the order provided by Curato and is not a performance ranking. This page is intended to support informed discovery, not replace direct due diligence, reference checks or a project-specific proposal.
- Author:
- Sarath Chandran , Founder
- Last reviewed:
- October 2026
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