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Paid Search (Google Ads / PPC)
Launch and optimize Google Ads campaigns that reach high-intent customers actively searching for your products or services, helping improve lead quality, conversions, and return on ad spend (ROAS).
PERFORMANCE MARKETING · SERVICE CATEGORY
Turn marketing spend into measurable growth.
Performance marketing helps businesses acquire customers through measurable campaigns across Google Ads, Meta Ads, search, social media, and other paid digital channels. Curato helps businesses discover, evaluate, and hire vetted performance marketing agencies that improve customer acquisition efficiency, maximize return on ad spend (ROAS), and drive sustainable business growth.
ROAS · LAST 30 DAYS
↑18.4%4.72x
GOOGLE ADS
₹2.4L
Spend · 128 conv.
CONVERSIONS
1,284
Leads
312
Sales
24.3%
CVR
ATTRIBUTION
Paid Search42%
Paid Social31%
Organic18%
Direct9%
REVENUE · Q3
₹18.4L
↑34% MoM
Google Ads
Meta Ads
Search
Social Media
Display
WHAT'S INCLUDED
Performance marketing services.
A complete performance marketing engagement spans paid search, paid social, conversion optimization, and transparent analytics.
Paid Social
Reach and convert the right audience across Meta, LinkedIn, and other paid social platforms with campaigns designed to generate leads, sales, and measurable business growth.
Conversion Rate Optimization (CRO)
Improve landing pages, user journeys, and conversion funnels to increase conversion rates while improving customer acquisition efficiency and reducing customer acquisition cost (CAC).
Analytics & Attribution Reporting
Track campaign performance with transparent reporting focused on revenue, customer acquisition cost (CAC), return on ad spend (ROAS), and other business outcomes instead of vanity metrics.
WHY CURATO
Why businesses choose Curato.
Experienced Specialists
Work with agencies experienced in managing performance marketing campaigns across industries, budgets, and stages of business growth.
Data-Driven Decisions
Every recommendation is based on campaign experience, measurable results, and alignment with your business goals, industry, and budget.
Growth Focused
Find agencies focused on driving qualified customers, profitable growth, and measurable business outcomes.
RELATED SERVICES
Explore related marketing services.
FAQ
Frequently asked questions.
Performance marketing is a digital marketing approach where advertising campaigns are optimized for measurable business outcomes such as leads, sales, and conversions. Every dollar spent is tied to a defined metric, so agencies and businesses can evaluate what is working and continuously refine campaigns for better results.
Performance marketing agencies commonly use Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and programmatic advertising platforms. The ideal channel mix depends on your audience, industry, budget, and business objectives.
Many campaigns begin generating useful performance data within the first few weeks, but meaningful results depend on factors such as budget, industry, competition, and conversion volume. Most agencies improve performance over time through continuous testing and optimization.
There is no universal performance marketing budget because it depends on your industry, competition, business goals, and customer acquisition targets. A vetted agency will help you define a budget that supports learning, testing, and scaling toward profitable growth.
A performance marketing agency focuses on measurable business outcomes such as leads, sales, revenue, and ROAS, while traditional advertising agencies often prioritize brand awareness and creative campaigns. Both play a role, but performance marketing is built around accountability and continuous optimization.
Curato vets agencies by evaluating demonstrated campaign experience, past client outcomes, client feedback, strategic expertise through in-depth interviews, portfolio quality, and expertise across industries, target audiences, and business growth stages to recommend agencies that best fit your needs.
READY?
Ready to grow with smarter marketing?
Work with vetted performance marketing agencies that generate qualified leads, improve ROAS, and build predictable, sustainable growth.